LIVE PERFORMANCE REPORT

Tuesday, 28 July 2026

EXECUTIVE PERFORMANCE EXPERIENCE

Evaluation
Individual GoalsH1 — 2026

Adiyanto Widhi Nugroho
Prepared byAdiyanto Widhi Nugroho

ROAS

Return on Ads Spent

30.1x
Efficiency

CTR

Click Through Rate

5.91%

Audience

Whitelist Campaign

64K

YoY

Year on Year

+9%

Engagement

Engagement Rate

82%

Social
Mix

Traffic Share

62%
62%

CPC

Cost Per Click

139.2

Conversion

Business Outcome

64.4K

CLV

Customer Lifetime Value

Entry · Growth · High Value · Loyal

Selamat Siang,

Adiyanto Widhi Nugroho

Semoga Harimu Menyenangkan

EXECUTIVE PERFORMANCE EXPERIENCE

Analytics Overview

Ringkasan performa utama untuk evaluasi target individu.

PeriodeH1 — 2026
⌄
Update Terakhir28 Jul 2026 · 10:30 AM
Total Campaign24+20% vs Last H1
Total SpendIDR 2.45B+18% vs Last H1
Total Conversion64.4K+15% vs Last H1
Avg. ROAS30.1x+12% vs Last H1

Social Mix

Traffic Share

62%
62%vs Last H1

CPC

Cost Per Click

139.2 IDRvs Last H1

Conversion

Business Outcome

64.4Kvs Last H1

ROAS

Return on Ads Spent

30.1xEfficiency

CTR

Click Through Rate

5.91%Click Quality

Audience

Reach & Growth

564KQualified Reach

YoY

Performance

+3%+6% +5%+8% +7%+9% +9%vs Last H1

Performa Harian

Spend & Conversion

28 Hari Terakhir
180M210M235M248M260M285M276M268M 1.1K1.4K1.9K1.6K2.1K1.8K1.9K2.3K

Channel Performance

Berdasarkan Conversion

Conversion
Meta Ads
28.4K+18%
Google Ads
19.7K+12%
TikTok Ads
9.8K+20%
YouTube Ads
6.5K+9%

Top Campaign

Berdasarkan ROAS

ROAS
Awareness Brand H145.2x+15%
Leads Gen Promo32.7x+11%
Sales Conversion H128.9x+10%
Retargeting Product21.3x+8%
Engagement Content18.6x+7%
Adiyanto Widhi Nugroho

ADIYANTO
WIDHI NUGROHO

Staff – Business Growth & Analytics
Region Jawa Tengah & DIY
0811 276 793
adiyanto_widhi_nugroho@telkomsel.co.id
Diponegoro University
Semarang, Indonesia

CAREER JOURNEY

Professional Growth Timeline

2015Broadband and
Digital Sales
2017GTM and Marcomm
Area Jawa Bali
2025Business Growth and Analytics
Region Jateng DIY
Breakthrough
Digital Sales›GTM and Marcomm
Area Jawa Bali›Business Growth and Analytics
Region Jateng DIY

ACHIEVEMENT

  • Design Thinking Project with Gojek Indonesia
  • YouTube Unboxed by Google Indonesia
  • Meet Up with META Indonesia by HQ
  • Training & Support Facilitator for school, campus, Branch, SF Indihome
  • META Support Academy (Digital Marketing Associate Program)
  • Digital Product Creator

CURRENT FOCUS

  • Setup Media Outline Digital Campaign
  • Setup My Ads Campaign
  • Monitoring – Reporting
  • Social Media Branch Support
  • Digital Creative (mobile)
  • Digital Training Support

LEARNING & SKILL

RevoU Indonesia
META Blueprint Academy Course
MySkill Course for Google Ads
TikTok Affiliate Optimization
AI for Digital Marketing
Digital Product Creator

NETWORKING

Brandcomm HQ
Mobile Customer Personalization Area 3
OMD Digital Agency by HQ
META Support Assistant
Internet marketers community forum

ACHIEVEMENT

Top 3 Strategic Contributions

H1 2026

DIGITAL CAMPAIGN

Driving Revenue Through Performance Marketing

OVERALL H1 ROAS 133× Return on Advertising Spend
TOTAL AUDIENCE REACHED589,9 MIO
EST. REVENUERp 13,3 BIOTotal Estimated Revenue
ADS41Total Ads
CPCRp 145,54Cost Per Click
CTR5,66%Click Through Rate
CONVERSION389.367Total Conversions

CAMPAIGN TYPE COMPOSITION

By Campaign Type

100%
Conversion Campaign90,24% Traffic Campaign9,76%

MONTHLY ROAS TREND

January – June 2026

171x142x142x126x177x82x JanFebMarAprMayJun

DIGITAL CREATIVE

Delivering High-Impact Digital Assets

TOTAL ASSET DELIVERED87
Visual AI11Assets
Video AI12Assets
Landing Page24Assets
Copywriting36Assets
Education4Assets

ASSET BREAKDOWN (%)

12,6%Visual AI
13,8%Video AI
27,6%Landing Page
41,4%Copywriting
4,6%Education
High quality assets delivered to support campaign performance and business initiatives.

DIGITAL SUPPORT

Supporting Strategic Business Initiatives

KARTU HALO

PSB1.898
RevenueRp 180,1 MIO

BOLA GEMBIRA
YOGYA

Package Purchase94.169
RevenueRp 4,65 BIO

PERDANA by.U

Daily SO GrowthUp to 32%
● Running Project
ADS CREATIVE
Ads Creative 1
Ads Creative 2
Ads Creative 3
Ads Creative 4

POSITIVE IMPACT

  • Purchase conversion achieved.
  • CVM and video contributed the largest revenue share.
  • ROAS remained above 100× from January–May; Taker Rate reached 4,1%.

CHALLENGE

  • Meta tracking with the MyTelkomsel application needs improvement.
  • Winda whitelist quality should be improved to raise the Taker Rate.

NEXT ACTION

  • Create a tracking URL on the MyTelkomsel CTA for Meta and MyAds campaigns.
  • Identify campaign channel sources through consistent link tagging.

SPECIAL OFFER

FB Share Market Acquisition

1

LEAD SOURCE

Menemukan & mengumpulkan leads dari berbagai sumber potensial.

Meta Campaign
QR Event
QR School
QR Campus
Socmed Lead Collection
2

POTENTIAL LEAD AUDIENCE

Menentukan & memahami target audiens potensial.

Segmentasi Audiens
Analisis Demografi
Analisis Minat & Perilaku
Lookalike Audience
3

LEAD MANAGEMENT

Mengelola & menyaring leads secara efektif dan terstruktur.

WA Database
Lead Scoring
Segmentasi Leads
4

ACTIVATION

Mengaktifkan & mengedukasi leads melalui berbagai channel.

Meta Campaign
WA Offer
WA Blast
5

CONVERSION

Mengonversi leads menjadi pelanggan melalui funnel yang optimal.

Campaign Landing Page
Conversion Monitoring
Conversion Maximizing
6

SCALE UP

Meningkatkan skala & performa untuk pertumbuhan berkelanjutan.

Scale Up Budget
Scale Up Performance
Scale Up Campaign
Terima kasih